![]() I don’t know if that’s because people in our category don’t want to buy online and pick up in-store, or if it’s because we only had half of the fleet. The take-up of it has been relatively light. So all stores in the fleet will have BOPIS capability. This spring, we will roll out to all stores. “We only really got into the business during the latter part of 2021, where I think 450 stores with BOPIS capability. “We were late to the party with BOPIS, no point saying it any other way,” the CEO said. Waters called out sportswear, which he said remained mostly flat last quarter, and buy online, pick up in store, as areas for improvement. Of course, the company is not without challenges. Landing page for Victoria’s Secret yet-to-launch teen brand Happy Nation. And we’re also leveraging our knowledge and beauty to create a really young beauty business in Happy Nation that we think could be incredibly exciting.” In undies and bras and company clothing, real expertise in young people in the Pink business, marketing expertise in that space. Of the latter, Waters said, “We see it as a very optimistic inclusive brand that fills a void in the tween market. This spring, the retailer’s latest creations will include a partnership with plus-size lingerie brand Elomi, a $7 million investment in female-founded businesses and a new, digital tween line called Happy Nation. We think they’re going to be the comeback kid.” ![]() A lot of good things are happening: In particular, their Pink brand is really committed to size, inclusivity and body positivity. Todd Mick, executive director of fashion apparel at market research firm NPD Group, added: “Victoria’s Secret has always been an innovator. Whatever it is, we want to be there for her in every aspect of a journey through life.” Rather than the brand Victoria’s Secret just being one thing, which is sexy, it’s about Victoria’s Secret the brand advocating for women in all aspects of their life - be that maternity, be that date night, being company at home, be it sport. “And I hope you’ll see that when we launch Mother’s Day in a few weeks’ time, which I think is about one of the best campaigns that we’ve ever launched. “But we can do other things as well,” the CEO added. ![]() Valentine’s Day is a holiday that we celebrate and we own and we’re unashamedly sexy at that time of the year. Some of our bestselling items are in the collections that are most provocative. ![]() “Are there women who were shopping with us, who no longer find the brand attractive?” Waters continued. We love the way it was before, why are you changing it?’ And when we looked closely, all of those people…it was principally from men and from people who don’t subscribe to the values that we subscribe to. When we first announced our positioning, we got a significant amount of mail from people who said, ‘This is terrible. Social media posts are overwhelmingly positively received. “That initial noise of the repositioning being a dangerous thing to do has gone away. “The haters have gone away,” Waters said on the call. Investors were also satisfied: company shares rose more than 4 percent at the start of Thursday’s session, ultimately closing up 1.77 percent to $55.29 apiece. Victoria’s Secret - parent company to the Victoria’s Secret Lingerie, Beauty and Pink brands - revealed fourth-quarter earnings results Wednesday after the market closed, improving on top-line revenues. Shoppers and investors alike seem pleased. ![]()
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